Setting up Matomo Analytics on your website is a simple and straightforward process that can help you gain valuable insights into your website’s traffic and user behavior. Here is a step-by-step guide on how to set up Matomo Analytics on your website:
- First, go to the Matomo website and sign up for an account. You will need to provide your email address and choose a password.
- Once you have created your account, you will need to install the Matomo tracking code on your website. You can find the tracking code in your Matomo dashboard under the “Tracking Code” tab. Simply copy the code and paste it into the header section of your website’s HTML code.
- Next, you will need to create a website profile for the site you want to track. To do this, go to the “Websites” tab in your Matomo dashboard and click on the “Add a new website” button. Enter the URL of your website and choose a name for your website profile.
- After you have created your website profile, you will need to set up your tracking goals. These goals will help you track specific actions that users take on your website, such as filling out a form or making a purchase. To set up a tracking goal, go to the “Goals” tab in your Matomo dashboard and click on the “Add a new goal” button.
- Finally, you will need to start tracking your website’s traffic. To do this, you will need to add the Matomo tracking code to all of the pages on your website that you want to track. Once you have done this, you can start analyzing your website’s traffic and user behavior in the Matomo dashboard.
By following these steps, you can easily set up Matomo Analytics on your website and start gaining valuable insights into your website’s traffic and user behavior. This can help you optimize your website’s content and design to better meet the needs of your users, resulting in increased traffic and conversions.